If you have made the decision to hire an SEO company, you are making a smart decision for yourself and your website. With so many companies out there to choose from, however, you could be wondering how you can pick the right one for your website and needs. Luckily, you can make the right decision by looking for these five things.
First and foremost, it is important to go with a company that has plenty of experience. Even though there might be some great newbies out there, those who haven't been in the business for very long are still learning the ropes. This could mean that your site's ranking could suffer, even if you are paying for services. In fact, some newbies could even make mistakes that could cause your site to be completely de-indexed from Google and other popular search engines for the next year or more. Therefore, it is best to opt for an SEO company that has been in business for at least a couple of years.
Although you can certainly expect for the SEO company that you are thinking about hiring to tout its own skills, you might be wondering if you can get a more unbiased opinion. By looking for a company that offers real, live testimonials from real clients or that has reviews, however, you can get an idea of what paying customers think of the company. If you notice that the majority of the previous clients seem to be happy with the service, there is a greater chance that you will have a positive experience as well.
3. A Range of Services
Some companies that offer SEO-related services only focus on search engine optimization, but chances are good that your needs require a little more than that. For example, you might be hoping that you can bring in traffic to your site while you are waiting for your page to rank on the search engines, and a good SEO company will help you out by managing a pay-per-click advertising campaign for you. If you haven't created your site yet or if it needs a major overhaul, you might want to find a company that offers both website design and SEO services. By choosing a company that can take care of all of your website-related needs, you can help ensure that things run smoothly, and you might be able to save a bit of money as well.
4. Fair Pricing
You probably won't want to look for the cheapest SEO companies out there; the companies that offer their services for extremely low rates often do poor quality work or use an automated system, and according to SEO Unfolded editors can make your site look bad and even cause it to be penalized by the search engines. However, you shouldn't have to pay exorbitant prices or a lot of hidden fees, either. It is generally best to look for a company that charges reasonable prices for good services and that is up-front and honest about all of the costs from the beginning.
5. Good Customer Service
As with anything, you will want to make sure that the SEO company that you are thinking about hiring offers good customer service. You deserve to know what is going on with your site, so opt for a company that will keep you updated and that will answer all of your questions in a polite and professional manner.
If you look for these five things, chances are good that you will end up with an SEO company that you can count on to provide you with top-notch search engine optimization services.