In this article, you’ll learn why promotional pens are among the best marketing tools in the business world today. Remember there are millions of industries in Australia, both small and large businesses. Therefore, if you’re looking for a competitive edge, then you must start giving out branded pens to your clients. Here are the reasons why trademarked pens are a perfect marketing tool.
1.They Raise Brand Awareness Easily
Whether it’s in a hospital, restaurant, factory, or bank, 99% of clients must use a pen during transactions. For this reason, branded pens can be a great marketing tool, to both new and frequent customers. To begin with, everyone will easily notice them and how attractive they are whether using or not. Also, when you hand out these promotional pens, you are maximally exposing your company and brand to the consumers. Additionally, these customers may continue to use the pens even in their homes or offices, and this can easily create brand awareness to everyone who will come across the pens. As a result, the company can easily attract a huge number of recurrent and new customers.
2.They Are Cost Efficient And Light
Some marketing tools like clothing and bags require very huge investment capital. However, this is not the case with customized pens. First of all, they are cheap to produce. Similarly, you can offer them to all customers without incurring any losses in your business. To top it off, you can include it in every package you send to your customers without adding any weight to the order. Consequently, these pens can be a great marketing tool as each client will be familiar with your logo. Remember that the more acquainted the consumers will be with your brand, the more they will decide to purchase from your company. And closing more sales is the priority of each industry.
3.They Are Always In Demand
Over 1.5 billion pens are produced and used in Australia each year. This clearly shows that pens are always relevant and useful. Remember that you can purchase a pen today and lose it tomorrow, which means you’ll require a pen almost every day. Note that even though everything is being digitized in Australia, you still need a pen when signing for purchases or services in most enterprises. Therefore, since these pens can circulate almost everywhere easily, a huge number of clients will always remember your company especially when they see your branded pens. Thus, using promotional pens in your company can be a great idea to market your brand, as everyone requires a pen. This is despite the industry that they operate in.
4.Nobody Can Reject Free Pens
Everyone loves free pens, especially if they are branded. Don’t forget that when potential clients come across a pen with your company’s logo, the company name will keep on lingering in their minds. Therefore, when these people are in need of any items you offer, they will first think of your enterprise. This means that your company will be closing more sales than other competitors who are not using promotional pens. Therefore, if you are looking for a marketing tool that can help take your business to the next level, consider using printed pens. To begin with, the pens can raise awareness effortlessly, they don’t require huge investment, they will always remain useful and relevant, and lastly, nobody can reject free pens. Thus, all these reasons make promotional pens a great marketing tool for which company, which is looking forward to a competitive edge.