If you are not sure of using video marketing for your business, think again. Videos help increase your online presence. Your search engine ranking will increase and you will get more traffic to your website.
1. Reach a Broader Audience
Web pages that have videos are fifty times more likely to reach the first page of Google. You can visit www.blackwhitemedia.ca/services to find out more about video marketing in Toronto.
2. Improve Email Marketing
Most online marketers see an increase in their email open rates when they send an email with the word 'Video' in the subject line. You can even embed your video into e-mail without having to click from e-mail.
3. Improve Landing Pages
Video is great for landing pages and businesses from all markets see an increase in opt-in rates when promoting with videos. A short video can really interest your viewers to want to know more. They want to vote on your list so they can receive more information from you.
4. They Are Easily Produced
When you start video marketing, it doesn't need a lot of high-tech kits. Most computers today can make videos like standard features. You can also use your smartphone to record videos yourself and upload directly to YouTube. If you don't want to appear on the camera, you can change the slide presentation from PowerPoint or Keynote to video.